HARMAN and CARIAD Announce Growing Ecosystem with New Apps Within Volkswagen Group Vehicles (2024)

Berlin – July 3, 2024 HARMAN, alongside CARIAD, the automotive software company of Volkswagen Group, today announced new collaborations across key industries to enrich the in-cabin experience with newly available apps. This expands the range of apps available in the Group Application Store, a uniform in-car application store for cars of the Volkswagen Group brands, to more than 70 depending on the model and market. The Group Application Store integrates with the HARMAN Ignite Store, a solution for automotive infotainment systems that allows OEMs to maintain control of third-party content, the user experience and relationship with the end user. Audi has already implemented the store in select Audi models and regions from model year 2024 onwards and will also integrate it in the all-new Audi Q6 e-tron that will start coming to customers this August, with additional Volkswagen Group brands to follow. Both HARMAN and CARIAD will showcase the Group Application Store to the Android Developer community at DroidCon Berlin from July 3-5.

New apps soon available in the Group Application Store include:

  • Booking.com – The Booking.com app helps users find great hotel or apartment deals and book in just a few minutes. Users can also book flights, rental cars, and more through the app.
  • Eventseeker – Eventseeker is a personalized in-car event service designed to minimize search time and maximize discovery. The app provides detailed information on concerts, sports, theater, comedy, festivals, and cultural events in any city. Whether you're new to a city or a local, Eventseeker uses your music preferences to recommend events tailored to your interests, no matter where you are.
  • Livil – The "In-Car Messenger" from livil offers drivers access to all their favorite communication and work channels in one integrated app. Utilizing voice and assisted by Gen AI, the driver’s typical communication processes are streamlined and semi-automated.
  • Shelly Smart Control – The Shelly Smart Control app offers customers a seamless IoT experience for enhanced automation control and precise monitoring of all Shelly devices from around the world. The application allows users to keep track of their current energy usage with ease and get a forecast of their monthly electricity bills for better budgeting.
  • Tennis TV – Tennis TV is ATP Media’s direct-to-consumer streaming service—which first launched in 2006—and delivers a rich experience to a global audience of tennis fans, all-year-round from every ATP Tour tournament. Users can live stream up to 2,500 matches a year—all available as full replays on-demand—plus, match highlights, classic matches dating back to 1990 and behind the scenes interviews and features. Watch live and on-demand, with a subscription, on computers, mobile & tablets, Smart TVs and other streaming devices—and now in your Audi.

HARMAN is collaborating with additional companies to offer even more apps in the future, including:

  • Bloomberg – HARMAN and Bloomberg are collaborating to expand the ways Bloomberg audiences can stay informed. The Bloomberg app allows users to listen to Bloomberg Radio, podcasts and text-to-audio stories from Bloomberg.com on their display screens in compatible cars.
  • Microsoft – HARMAN is collaborating with Microsoft to bring new content and experiences to the HARMAN Ignite Store. Together, both companies are kicking off their collaboration by bringing Microsoft Teams experiences to automotive through a web conferencing app that HARMAN has built and directly connects users to Teams meetings through the in-vehicle calendar.

The HARMAN Ignite Store is a safe and secure automotive platform, fully compliant with Android Automotive Operating System (AAOS) standards that connects OEMs with developers to provide consumers unique in-vehicle digital experiences.​ Consumers can connect with their favorite digital services in the car, through an intuitive, safe and secure interface. With the HARMAN Ignite Store, OEMs and developers can realize lucrative digital revenue streams via new business models while creating a stand-out and personalized driver experience for their customers. With a legacy of extensive automotive expertise, HARMAN provides Android developers with the resources needed to enter and thrive in the automotive market. Together with CARIAD, it’s easier than ever for developers to join the Volkswagen Group ecosystem and leverage the combined expertise of both leading companies.

“As a fully compliant Android Automotive OS app store, HARMAN Ignite Store continues to bring new app experiences into the vehicle, delivering on what consumers expect today,” said Jens Beckmann, Senior Director and Business Lead for Store & FOD at HARMAN International. “Our growing ecosystem of apps spans diverse sectors, ensuring there is something for everyone."

Located at the City Cube Berlin, HARMAN and CARIAD will be on-site at DroidCon Berlin at booth 18 showcasing the latest innovations and highlighting how strategic collaborations are driving the automotive industry forward.​

For more information on the HARMAN Ignite Store, including specific platform capabilities and submitting an APK, visit https://car.harman.com/solutions/harman-ignite/store.

App providers share their enthusiasm for this collaboration:

Mark van der Linden, VP Partnerships, Booking.com: “Here at Booking.com, we are proud to make our app available to more travelers, thanks to our collaboration with CARIAD and HARMAN. We’re providing users with the convenience of booking flights, accommodations, and more on-the-go.”

"With Eventseeker, we're thrilled to unlock a world of event possibilities right from your vehicle,” said Fraser Campbell, CEO at Wcities. “Imagine discovering events tailored to your location and musical tastes, transforming your day, evening, or weekend into something extraordinary. Thanks to the HARMAN Ignite Store and its seamless development capabilities, we're able to offer experiences that were previously out of reach. It's all about making every moment more enjoyable and exciting."

“The livil team is happy to collaborate and innovate with both CARIAD and HARMAN,” said Nils Frers, CEO at livil. “With livil's ‘In-Car Messenger,’ drivers of Volkswagen Group vehicles will receive first access to the platform which has been purpose-built around the opportunities and requirements unique to driving.”

“The seamless integration of our Shelly Smart Control app within HARMAN Ignite Store enables customers to have the ultimate automation experience. As a result of our partnership, millions of users can enjoy our advanced application via the familiar user interface of their vehicle's own infotainment system,” said Wolfgang Kirsch, CEO of Shelly Group.

Raj Paul, Senior Director, Manufacturing and Mobility Industry at Microsoft said, “We’re pleased to collaborate with HARMAN Ignite Store and CARIAD to address the needs of hybrid workers. A new integration between the companies allows HARMAN to provide safe use of Microsoft Teams meeting functionality while on the road.”

“ATP Media is delighted to be working with CARIAD and HARMAN, two companies who share a similar ethos to ATP Media of striving for technological advancement, to be able to bring Tennis TV to even more tennis fans,” said Stuart Taylor, Director of Consumer Streaming at ATP Media. “As the direct to consumer streaming service of the ATP Tour, Tennis TV is always looking for ways to grow the game for fans, broadcast partners and other stakeholders and having Tennis TV available via the HARMAN Ignite Store is a great step forward.”

ABOUT HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

HARMAN and CARIAD Announce Growing Ecosystem with New Apps Within Volkswagen Group Vehicles (2024)

FAQs

What are the sister companies of the Volkswagen Group? ›

The Group comprises ten brands from five European countries: Volkswagen, Volkswagen Commercial Vehicles, ŠKODA, SEAT, CUPRA, Audi, Lamborghini, Bentley, Porsche and Ducati. In addition, the Volkswagen Group offers a wide range of further brands and business units including financial services.

What does Volkswagen Group produce? ›

The Volkswagen Group sells passenger cars under the Audi, Bentley, Cupra, Jetta, Lamborghini, Porsche, SEAT, Škoda and Volkswagen brands, motorcycles under the Ducati name, light commercial vehicles under the Volkswagen Commercial Vehicles brand, and heavy commercial vehicles via the marques of the listed subsidiary ...

Where are Volkswagen production plants? ›

Chattanooga, Tennessee – Volkswagen Chattanooga Assembly Plant. Woodcliff Lake, New Jersey – Northeast Region Office. Rosemont, Illinois – Midwest Region Office. Irving, Texas – South Central Region Office.

How does Volkswagen compete? ›

Competitor: Volkswagen distinguishes itself from competitors like Toyota or Ford by emphasizing its German engineering expertise, cutting-edge technology, and commitment to sustainability.

Who is the parent company of Volkswagen? ›

In fact, the Volkswagen Group is ranked as one of the top 10 companies in the world by revenue, controls 12 brands, with over 50 subsidiaries and is majority-owned by the Porsche-Piech family (yes, that Porsche). Volkswagen has cemented itself as an automotive powerhouse, consistently outselling its competition.

Who is Volkswagen biggest competitor? ›

Top Volkswagen Competitors in the world (Updated in 2023)
  • Toyota.
  • General Motors.
  • Ford.
  • Renault Nissan.
  • Hyundai.
  • BMW.
  • Chevrolet.
  • Honda.
Sep 28, 2023

Why is Volkswagen Group so successful? ›

VW has come a long way from its roots in wartime Germany, in no small part due to its international focus and highly localized marketing strategy. The company's success has been propelled by soaring sales in China which now accounts for a third of its revenue.

Who is the parent organization of the Volkswagen Group? ›

Volkswagen AG is the parent company of the Volkswagen Group. It develops vehicles and components for the Group brands, but also produces and sells vehicles, in particular passenger cars and light commercial vehicles for the Volkswagen Passenger Cars and Volkswagen Commercial Vehicles brands.

What is the most produced product of Volkswagen? ›

Volkswagen produces more currywursts than they do cars and even makes its own ketchup to accompany it (Part No. 199 398 500 B). The sausages are made at Volkswagen's Wolfsburg factory where pork from nearby farms is sent three times a week.

Which VW are built in USA? ›

Where is Volkswagen Made? Everyone who owns a Volkswagen automobile knows that it is made with high-quality, precision engineering, but where are these incredible cars made? Volkswagen vehicles are made all over the world. In North America, the Volkswagen Passat and Volkswagen Atlas are made in Chattanooga, Tennessee.

Are Volkswagens built in China? ›

Volkswagen Jetta, New Bora, Golf, Sagitar, Magotan, Volkswagen CC, Audi A6L, Audi A4L, Audi Q3 and Audi Q5 cars are very popular among consumers. FAW-Volkswagen is a mature production base in China, with a complete portfolio of both A-, B- and C-grade cars.

Where is Volkswagen's main headquarters? ›

The Volkswagen Group has its headquarters in Wolfsburg, Germany. It operates globally and has 114 production facilities in 19 European countries and ten countries in North and South America, Asia and Africa.

What is the weakness of Volkswagen? ›

Volkswagen Weaknesses

The first and foremost weakness in the SWOT analysis of Volkswagen is its polluted reputation due to the 2015 incident, when in September, Volkswagen got indulged in a scandal of installing software in cars that cheated emission tests.

What is the strategy of the VW Cariad? ›

The purpose of the Group's own software and technology company CARIAD is to create the technical basis for data-based business models, new mobility services and automated driving (Level 4), and to leverage cross-brand synergies.

What is so special about Volkswagen? ›

While most brands would claim their vehicles are made with the highest quality materials, Volkswagen has proven that their cars last longer. You will rarely see a Volkswagen that has deteriorated or has a weak and rusted body. This is because the quality of materials used to make a Volkswagen is superior to others.

What brands are related to Volkswagen? ›

Within the Group, the sister brands Volkswagen, Škoda, SEAT/CUPRA and Volkswagen Commercial Vehicles are working closely together to achieve joint growth - and to significantly increase the overall efficiency of the five brands.

Is BMW owned by Volkswagen? ›

Volkswagen does not own the BMW Group, BWM owns; Rolls-Royce, Mini and BMW Motorrad brands. How many brands does VW own? Volkswagen Auto Group V.A.G. owns a total of twelve brands; Volkswagen, Seat, Audi, Skoda, Bugatti, Bentley, Lamborghini, Ducati, Porsche, Scania, MAN, and Volkswagen commercial vehicles.

Is Audi owned by VW? ›

Today, the Volkswagen group owns dozens of high-performance automakers, including Lamborghini, Bugatti, Porsche, and Bentley. The question of who owns Audi and who makes Audi is simply answered with: The Volkswagen Auto Group.

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